1996-97 Real Madrid Home Kit

The reign of the Paw Print. This 1996-1997 Real Madrid Home jersey is a masterclass in mid-90s technical design. Produced by Spanish brand Kelme, this shirt is defined by the legendary "paw print" motif that ran across the shoulders, a detail that has become synonymous with some of the club's most stylish years. Worn during a season of transition that saw the arrival of global superstars, this kit represents the start of the era that would eventually bring the Champions League trophy back to Madrid.

Archive Design Details

• The Kelme Paw Prints: Features the iconic purple paw print branding running down both sleeves, a signature of Kelme's bold design era.

• Sublimated Club Pattern: The crisp white fabric is covered in a tonal, repeating sublimation of the Real Madrid crest and "Real Madrid" script, adding a luxurious texture common in 90s kits.

• Classic Teka Sponsor: Showcases the world-famous Teka sponsor in deep purple, one of the most enduring partnerships in the club's history.

• V-Neck Polo Collar: A structured purple and white polo collar with a unique crossover V-neck, featuring "Real Madrid" script embroidered at the base of the neck.

• Embroidered Crown Crest: The iconic royal crest is beautifully embroidered on the chest, signifying the elite status of the most successful club in Europe.

Why it’s a Collector's Essential For the Kit Culture Co. archive, this piece is a "Holy Grail" of 90s La Liga football. The collaboration between Kelme and Real Madrid produced some of the most creative kits in the club's history, and this home version is the definitive example. Its combination of clean white aesthetics and unique purple branding makes it a premier choice for streetwear styling, particularly for those who appreciate the "if you know, you know" value of 90s technical brands.